in (something) for (someone)
Involved with or a part of something in order to benefit from it. Why should we help you? What's in it for us? A boost to your resume is in it for you if you take this job.
in some transaction for someone
having value for someone; having a benefit for someone. (Usually a question: What's in it for me?) What is in this deal for me? There is a lot of money in it for you.