To bestow a gift, prize, bonus, treat, etc., upon someone, oneself, some animal, or group as a result of worthy behavior or actions. Often used in passive constructions. It's important to reward children for good behavior and give as little attention as possible to bad behavior. I'm going to reward myself for getting an A in all my subjects with a new video game this weekend. The company is being rewarded for its consumer-friendly business model, with thousands of people switching to their services as a result.

To bestow a particular gift, prize, bonus, treat, etc., upon someone, oneself, some animal, or group (as a result of worthy behavior or actions). Often used in passive constructions. I try to reward my kids with berries and other sweet fruits instead of chocolates or candies I'm so pleased with my final exam results that I'm going to reward myself with a day at the spa. The company's new consumer-friendly business strategy is being rewarded with a huge surge of new business.