Joe Schmoe
An average person, especially a man and typically of the working class. My brother's just your typical guy, a real Joe Schmoe—you can find him watching a sporting event in a bar after work pretty much any night of the week. If we let Joe Schmoe decide the policy in our country, we'd still be stuck in the 1800s.
Joe Schmoe
or Joe Six-Pack
AMERICAN, INFORMALPeople say Joe Schmoe or Joe Six-Pack to refer to an ordinary, average person. The networks are looking for something they can sell to Joe Schmoe who lives in a caravan in Alabama. The most crucial factor will be the attitude of Joe Six-Pack, the ordinary American consumer.
schmo
and shmo and shmoe and schmoe (ʃmo) n. a foolish and naive person, usually a male. (see also Joe Schmo.) What a schmo! He thinks I caused the problem.
shmo
verb