To demean or degrade oneself by stooping to some ungracious, unkind, or spiteful behavior. I'm proud of your for not lowering yourself to that horrid woman's level—best not to even dignify her insults with a response. With ad revenue become scarcer and scarcer, an alarming number of credible online news outlets have been lowering themselves to the same level as gossip magazines and trashy clickbait websites in order to attracts viewers.