Idiom
pure and simple and plain and simple
Theme: SIMPLICITY
absolutely; without further complication or elaboration. (Informal. Fixed order.)I told you what you must do, and you must do it, pure and simple.Will you kindly explain to me what it is, pure and simple, that I am expected to do?Just tell me plain and simple, do you intend to go or don't you?I explained it to her plain and simple, but she still didn't understand.