The ides and theories of the Canadian writer and communications specialist Marshall McLuhan, born 1911, esp. his emphasis on the influence of electronic communications and the mass communications media din radically reshaping society.

麦克拉汉学说(加拿大作家和传播专家马歇尔。麦克拉汉的观点和理论，尤其指他对电子通讯与大众传播媒介在剧变的社会中的影响之强调)。