To do wonderful or exciting things; to cause a great or remarkable sensation in the world; to be extremely exciting, popular, famous, renowned, etc. (Often used in the negative to indicate the opposite. Said especially in Scotland.) Primarily heard in UK. I wouldn't be too concerned with what he thinks of you. For all his money and education, he's hardly setting the heather on fire, is he? As a girl, Janet dreamed of setting the heather on fire as a famous actress.