to change a type of activity in a surprising and exciting way.
He's turned the diving world on its ear — natural talent like his comes along only once in a lifetime.
(redirected from turn on its ear)
turn (something) on its ear
To innovate or alter something, such as a field or activity, in an unexpected or unprecedented way. He has turned fine dining in this town on its ear with three words: hot dog soup.This next debate could turn the entire campaign on its ear.