Prosperity. The phrase came from a newspaper advertisement by the Republican National Committee during Herbert Hoover's 1928 presidential campaign. The ad pointed out that the preceding administrations of presidents Warren Harding and Calvin Coolidge had “put the proverbial ‘chicken in every pot.' And a car in every backyard, to boot.” Although credited with the statement, Hoover never promised “a chicken in every pot.” In a similar vein, King Henry IV of France vowed on his coronation in 1589 that “if God grants me the usual length of life, I hope to make France so prosperous that every peasant will have a chicken in his pot on Sunday.” His assassination in 1610 at age fifty-seven stymied such a plan.