(one's) all
The utmost of one's energy, effort, time, or resources. It doesn't matter whether you win the race or not, just go out there and give it your all! If you aren't willing to put in your all, then there's no reason to start up your own company to begin with.
your ˈall
everything you have: The team gave their all in the game on Saturday. all
/just the same Notwithstanding; nevertheless.