endear (oneself, someone, or something) to (someone or something)
To cause one feel affection for oneself, someone, or something. The puppy endeared himself to me the minute he crawled into my lap. I don't think this financial blunder will endear me to the boss.
endear someone to someone or something
to cause someone to be cherished by someone else or a group. Her good humor endears her to all of us. Sally endears herself to everyone because she is so funny. She failed to endear herself to her husband's parents.