n. a bribe paid to get a free advertising plug (worth far more than the amount of the bribe).
How much plugola did you have to pay for that mention?The announcer was charged with accepting plugola.
plugola
An illicit payment made to have something promoted on TV or radio without being disclosed as a sponsorship. Let's see if they'll take a plugola to use our product in the movie.The station is being investigated for receiving plugolas from various companies over the past 15 years.
plugola
(pləgˈolə)
n. a bribe paid to get a free advertising plug (worth far more than the amount of the bribe). The announcer was charged with accepting plugola.