A statistical distribution in which the start of the curve (the "head") offers fewer opportunities for gain than the longer "tail." This concept focuses on the ability to profit by offering something that is specific and harder to find elsewhere, rather than just offering a large number of broader options. Amazon is often cited as a company that has capitalized on this model, as it initially found success by offering books that were difficult to find in traditional bookstores. The term was popularized by author Chris Anderson in 2004. Our business stands to profit more if we focus on the long tail and try to meet the needs of a more specific market.