be hard hit (by something)
To be adversely affected (by something) to a great degree; to suffer financial losses (as the result of something). The seaside town was hard hit by storms this year. After the recession, all of our investments were hard hit.
hard hit, be
Be adversely affected or be severely stricken, as in The walk-in clinics were hard hit by the new insurance laws. This idiom must be differentiated from the similar-sounding adjective hard-hitting, alluding to strenuous exertion, as in They were a hard-hitting team. [Second half of 1800s]