To rule, govern, or control a group or population in a very permissive, lenient, or flexible manner. A noun or pronoun can be used between "rule" and "with." The principal has been ruling the school with a velvet glove, trusting students to behave and follow the rules of their own accord. Not surprisingly, the place is in near-constant chaos. You can't rule with a velvet glove and expect every employees to put in their full efforts day in, day out.