To report or relay information to someone else in a way that makes their interpretation or understanding of it more palatable, acceptable, or favorable. Though the crime rate was still higher than anywhere else in the country, the police commissioner tried to put a positive spin on the report by applauding that the city had a 10% crime reduction from the previous year. No matter what the facts are, they're going to try to put a spin on it one way or another—that's what PR companies do!