a situation in which something increases in size or importance at a faster and faster rate.
The more successful you become, the more publicity you get and that publicity generates sales. It's a sort of snowball effect.
(redirected from a snowball effect)
snowball effect
A situation in which the results or consequences of an action grow at an increasingly faster rate over time. Once the video game hit the market, word of mouth caused a snowball effect that made it the most popular and top grossing game of all time.She ignored her debt for so long that now, she's experiencing a snowball effect that threatens to crush her financially.