A sensibly affordable item. The remark “What this country needs is a good five-cent cigar” was popularized by Thomas Riley Marshall, vice president of the United States under Woodrow Wilson. In one account, he made the remark while presiding in the Senate after he heard a succession of senators enumerate what was lacking in the United States. The remark, which most likely originated with a 19th-century humorist named Kin Hubbard, was appropriated by several generations of Americans to complain obliquely about overpriced items of any sort.