hit (one) where (one) lives
To affect one on a personal or intimate level. People by nature only care about an issue if it hits them where they live. The boss's comments at my evaluation really hit me where I live.
hit one where one lives
and hit one close to homeFig. to affect one personally and intimately. Her comments really hit me where I live. Her words seemed to apply directly to me. I listened carefully and didn't think she hit close to home at all.
hit one where one lives
see under close to home.
hit where you live
strike at your vital point. 2002 New York Times The movies hit [teenagers] where they live—in their own state of desperation and doubt.